How to: Market Identification and Product Design using the 6Ws approach

Entrepreneurs are active and curious and what often makes a difference, they’re open to learn from other people’s experiences & advise. Frederik Yung analysed 1000+ businesses and studied the success and potential behind countless genius ideas. Having a seasoned speaker like him sharing insights and moderating an interactive workshop was a true entrepreneurial experience.

This workshop deals with how to identify the market correctly and design the product (and product specifications) to meet the market needs. If the market is wrongly targeted, then everything thereafter (such as product plan, marketing plan, operations plan, financial plan etc.) will be wrong. This workshop is for startups working on new products or for established companies
stepping back to revisit/fine-tune existing products in a systematic process.Current products will be used to illustrate how it is done.

When: August 27 6pm-9pm

Where: the Hive Wan Chai

Fee: Member:  $390/ Non Member: $450

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